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You are about to finish up a sale of a new bike with a first time customer. You've spent about an hour and a half chatting with them, earning their trust, establishing credibility and making a good impression for the business. As evidence of the strength of the relationship you've created, on the cash wrap is also a helmet, some lube (that they'll likely never use), some lights, and a flat change kit. You also managed to get them signed onto your email list where they'll get